Rad Power Bikes – Email & SMS Automation Strategy
Overview
Led the end-to-end email and SMS marketing strategy for Rad Power Bikes, the largest e-bike company in North America. Using Klaviyo, I optimized all lifecycle automations and campaign communications to support both their DTC and retail channels. The strategy focused on scalable growth, customer re-engagement, and repeat purchase optimization through data-driven segmentation and messaging.
Peak Season Revenue and Retention Lift
Over $3M in monthly revenue driven through email, with SMS boosting repeat purchases by 35%.
The redesigned lifecycle marketing funnel significantly improved performance metrics across all touchpoints. Automation flows such as cart abandonment, post-purchase, and win-back contributed to strong conversion rates. Enhanced segmentation and targeting led to increased customer retention, while deliverability improvements pushed open and click rates well above industry benchmarks.
Key Services Highlight
- Lifecycle Email Automation
- SMS Strategy and Execution
- Deliverability and Segmentation Optimization
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Lifecycle automations were optimized to move users through the funnel—from onboarding and education to conversion and advocacy. SMS was introduced and scaled to complement email, delivering timely messages that boosted re-engagement and purchases. A major focus was placed on improving list hygiene, targeting accuracy, and personalization to ensure long-term engagement.
Strategy and Execution Approach
- Lifecycle & Triggered Flows via Klaviyo
- SMS Launch & Conversion Strategy
- Advanced Segmentation + List Hygiene
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We mapped the entire customer journey and built automated flows to align with key moments—welcome series, product education, cart abandonment, and post-purchase journeys. SMS campaigns were tested and refined for timing, content, and impact. Regular list cleaning, suppression rules, and engagement-based segmentation kept deliverability rates high and audiences active
Conclusion
This project demonstrated the impact of full-funnel email and SMS strategy on customer experience and revenue growth. With a data-backed approach and tools like Klaviyo, we transformed the retention engine for Rad Power Bikes—driving measurable results and setting up sustainable performance into future campaigns.
Building Brands through the power of email marketing
